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Brazil tests the world’s first surfboard sharing service

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Red Bull announced the launch of the world’s first surfboard sharing service in Rio de Janeiro, Brasil.

On February 14, 2020, the city of Rio de Janeiro received an unprecedented activation for surfing fans – the world’s first surfboard sharing service.

The idea was inspired by the sharing economy concept, make sure that everyone, regardless of skill level, can experience surfing and wave riding in the local waves.

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