Stand-up paddling and paddleboarding are the fastest growing water sports in the world. And it is easy to figure out why.
Stand-up paddleboarding (SUP) is not a new outdoor activity. It dates back to the early 1900s when Hawaiians propelled themselves on a floating platform using a paddle.
One-hundred years later, the pastime became a serious business and expanded to California and the rest of the world boosted by the digital age and social media.