Marketing has terrific tools to promote and sell products and services. And today, social networks are great channels to engage with younger or more mature audiences.
From a business perspective, it can be interesting to launch a teaser campaign to build positive anxiety and excitement within your target group.
But you have to do it well. Or, at least, make few or no mistakes. Teasing people too much is a classic mistake, and it often leads to disinterest and indifference.