World Surf League changes brand name to World Surfing League

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In an unprecedented move, the World Surf League (WSL) has announced the decision to modify the name of surfing’s pro tour to World Surfing League (WSL).

The WSL says that the $5.5 million investment in the rebranding process will drastically increase the sport’s popularity in landlocked countries, and will help boost the number of live online viewers of the events.

“It’s a drastic change, but we had to do it. After undergoing market research, and with the results that we had in our hands, it was pretty obvious that we had to change our name to World Surfing League,” Kieren Perrow, WSL Commissioner, told SurferToday.

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