Outer Known is Kelly Slater’s new surf brand. The Floridian surfer/entrepreneur will be developing his surf wear and surf gear projects with the marketing power provided by Kering Group.
Outer Known. The surf insignia created by Kelly Slater has been baptized, according to our friends at Stab Magazine. After leaving Quiksilver – the partnership lasted 23 years – Slater started a new sponsorship deal with the Kering Group.
The family-controlled company develops brands like Gucci, Alexander McQueen, Stella McCartney, Boucheron, Puma, Electric and Volcom. Now, Kering adds Outer Known, Slater’s longtime dream, and supports it by helping in sourcing, logistics and e-commerce.